Fruitstock

Just got back from a day at fruitstock with my children. What inspired marketing! For less than the cost of a TV advert, Innocent make a lot of friends,, enhance their cool image, and give a lot of people a good time. As you can see from the picture, it was pretty popular.

Welcoming Homer the tree-hugger

In his post in the BBC's Green Room series, George Meyer welcomes hypocrites to the green cause. Because even hypocrites are better than evironmental rapists who neither know nor care what damage they do. He says:

We will now accept:

* Ignoramuses
* Poseurs
* Backstabbers
* Know-it-alls
* Opportunists
* Busybodies
* Hypocrites (like me)
* People Who Talk a Good Game
* Total Nutjobs

It's wide open. If Michael Crichton ever comes to his senses, we'll even take him. He's a big fellow, maybe he can lug around pamphlets or something.

It's a fair point - the recent evidence of the speed with which the glaciers and ice-caps are shrinking makes it clear that the change is real and accelerating. It is no time to be snobbish about who's on board the bus.