Monday, October 17, 2005

Seasonal Warning

Christmas is approaching inexorably, so I'd just like to remind you that anything that is marketed as an Ideal Gift is likely to be anything but. It is almost certainly not a useful item, but something created specifically to be given away, and to make sure that the process is as painless as possible it will be something that no-one would ever want to keep for themselves. When I rule the world, anyone found giving an 'Ideal Gift' will have their entrails extracted by eagles before being dipped in a salt bath. So just say no - you know it makes sense. If you can't think of anything to give someone, try Good Gifts, Great Gifts or Oxfam Unwrapped. Actually, these are great alternatives to any presents, not just Ideal Gifts. Few of us in the developed world actually need a present this Christmas, so why not spend your money on someone who does?

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